Politika

“Politika” is the oldest daily newspaper in Serbia, founded in 1904 in Belgrade, and is considered one of the most influential media outlets in the region. Throughout its long history, it has played a key role in informing the public, covering political, economic, and cultural events. Additionally, it has often served as a witness and chronicler of major social and political changes in Serbia and the former Yugoslavia.
  • Year:
  • 2014
  • Industry:
  • Digital Media
  • Platform:
  • Android & iOS & Web
  • Technologies:
  • Genera, PHP

Technologies

Driving technology for leading brands
Genera CMS
PHP

Client

“Politika” is the oldest and most influential daily newspaper in Southeast Europe, established in 1904. It upholds high journalistic standards, promotes a culture of dialogue, and advocates freedom of expression. With a tradition spanning over a century, it has become a symbol of modern journalism and an institution of national significance.

  • Client:
  • Politika
  • Country:
  • Serbia
Open web

About Project

Sophisticated Content Management System (CMS) has been developed to enable editors of daily political newspapers to manage and adapt their portals effortlessly, without requiring additional programming.

The system features a modular architecture and high scalability, making it adaptable to varying needs and content volumes. The backend is optimized for high performance and secure handling of large amounts of data, while the modern frontend delivers a responsive user experience, ensuring efficient interaction with content on all devices.

This CMS effectively addresses the challenges of contemporary media, offering flexibility and streamlined portal management tailored to the needs of editors and users.

Key Points:

Dynamic Main Menu

Challenge: Editors often face difficulties reorganizing categories and subcategories, especially with rapidly shifting content focus.
Solution: A dynamic main menu with drag-and-drop functionality has been implemented, allowing quick adjustments to the portal structure without technical expertise. This reduces update time and ensures the portal always reflects current topics.

Pining System (Highlights)

Challenge: Ensuring visibility for key news and urgent content without disrupting the organization of other articles.
Solution: The pining system allows editors to easily position the most important articles in prominent spots on the homepage. A visual layout and drag-and-drop interface simplify real-time priority management.

Template Engine

Challenge: A rigid page structure makes it difficult to tailor the portal’s appearance to audience interests and category trends.
Solution: A template engine was developed to let editors choose different section layouts, rearrange elements, and highlight content based on current needs. This flexibility ensures a better user experience and greater portal relevance.

Features

1. Multiplatform Support
Description: The portal is optimized for viewing on desktop, tablet, and mobile devices.
Benefit: Offers seamless user experience regardless of the device used.

2. Modern CMS
Description: Intuitive content management system enabling article creation, editing, and archiving, with support for multimedia content like photos and videos.
Benefit: Simplifies usage for editors and journalists, reducing the need for technical support.

3. Banner System
Description: Controls the display of advertisements on the portal.
Benefit: Generates revenue with full control over campaign duration and visibility.

4. Photo Editing Tools
Description: Features for cropping, resizing, and adjusting photos to aspect ratio standards.
Benefit: Enables editors to process images without the need for additional software.

5. Accessibility Tool for the Visually Impaired
Description: An accessibility tool that allows users to adjust the font size, contrast, and text colours with a single click. It provides an intuitive interface and customizable options, ensuring that content is easily accessible and readable for all users. This tool represents a major step forward in ensuring equal access to digital content and demonstrates the platform’s commitment to social responsibility and innovation in media.
Benefit: An equal user experience for visually impaired individuals, including those with low vision, is ensured, without compromising the design and functionality of the portal.

Find out everything about Web Accessibility and the European Accessibility Act (EAA)

Politika Feature Image

6. Comment Moderation
Description: A system for managing comments through an admin panel, with options for approval, editing, or blocking. Administrators can manage problematic users by controlling IP addresses.
Benefit: Ensures quality discussions and prevents inappropriate content.

7. Push Notifications
Description: Sends real-time notifications when new articles are published.
Benefit: Increases user engagement and portal traffic.

8. SEO Optimization
Description: Automatically generated meta descriptions, keywords, and URLs tailored for search engines. The content structure follows best practices for improved ranking.
Benefit: Boosts organic traffic and portal visibility on search engines.

9. Content Tagging
Description: An automated and manual content tagging system that enables articles to be linked through key terms.
Benefit: By clicking tags, users can quickly access related topics, enhancing engagement and retention on the portal.

10. Images and Videos Galleries
Description: A gallery for photos and videos with chronological search and tagging options.
Benefit: Seamlessly integrated into articles and category pages, multimedia is increasing visual appeal and user engagement.

Gallery

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Results

The development of the portal has resulted in a modern, functional, and scalable system that improved content management, enhanced user experience, and increased user engagement. The system enables editors to respond quickly to current events while providing users with easy access to relevant information.

  • Improved Content Management
    Editing time was reduced by 40%.
  • Increased User Engagement
    Rise in page views and retention by 30%.
  • Faster Response to Current Events
    Editors can now adjust the structure and highlight articles in real-time.
  • Enhanced Visual Appeal
    Introduced galleries and video sections have significantly boosted user interest.
  • System Scalability
    The portal is prepared for increased content volume and user base growth.
  • Inclusive user experiences
    The only one out of dozens, maybe hundreds of news portals, that has an Accessibility tool (for people who are Blind or Visually Impaired)

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