Astrakan is a Swedish company specializing in education, leadership development, and business strategies, with a focus on innovative learning methods and improving team performance
The project focuses on creating a digital tool for personalized challenges and activities that increase user engagement through structured weekly goals, group tasks, and interactive Bingo goals.
This is a gamified goal-tracking app that helps users stay motivated by turning personal and team challenges into engaging activities.
Teams can collaborate in challenges, compete on leaderboards, and track performance through detailed statistics, making goal-setting more fun and rewarding.
Challenge: How to enable users to make decisions in a structured and efficient way tailored to their specific needs.
Solution: The app provides flexibility through different approaches to decision-making, including individual and team goals, activity grids, weekly challenges, and personalized activities, supported by analytics and feedback.
Challenge: How to encourage users to work together on goals and challenges while feeling motivated and connected.
Solution: Introduction of team challenges, built-in chat for communication, and transparent progress tracking for each team member. These features foster collaboration, joint efforts, and a sense of belonging.
Challenge: How to provide additional motivation through visual and informational content directly linked to users’ goals.
Solution: Implementation of inspirational cards containing a mix of text, images, video materials, and links, created by administrators via a CMS system.
1. Bingo Goals
Description: Activity grids with dynamic tasks that refresh daily, offering additional incentives such as bonus points for completing rows, columns, or the entire grid. Activities are tailored to user goals for a higher degree of personalization.
Benefits: Gamification increases user engagement and motivation. Daily task refresh keeps user interest high. The bonus system encourages users to complete more activities.
2. Weekly Goals
Description: Users define daily and weekly goals through intuitive steps. After the weekends, users evaluate goal success through predefined questions. Successful goals earn points, while unsuccessful ones can be reset and restarted.
Benefits: A simple system for setting and tracking goals. Restart flexibility encourages learning from previous attempts. The points system motivates users to stay consistent.
3. Teams and Group Challenges
Description: Implementation of open and closed groups, with options for administrators to select primary and daily challenges. Teams earn points through joint work in biweekly sprints. The app also enables communication among team members via a built-in chat system and shows how many points each member has earned.
Benefits: Strengthens teamwork and motivates collective progress. Built-in chat simplifies communication and coordination within teams. Transparent point tracking fosters competition and motivation.
4. Statistics and Leaderboards
Description: The app provides detailed statistics on user progress, including points earned, successfully completed goals, and activity overviews. Leaderboards display top results, best weeks, and special achievements such as “three in a row”.
Benefits: Enables users to track their progress and identify areas for improvement. Leaderboards encourage healthy competition among users and teams. Transparent results motivate users to stay engaged and achieve better outcomes.
MakeitAppen successfully combines gamification, personalization, and teamwork to provide users with effective tools for goal setting and achievement, fostering long-term engagement and satisfaction.
