Elaris

Multilingual website with a car configurator, ordering process, and integrated CMS and CRM systems for managing customers, partners, and vehicle inventory. The system provides a fully digitalized and automated user experience.

Technologies

Driving technology for leading brands

Client

Elaris is a German company specializing in the import and promotion of Chinese electric vehicles for the European market.

About Project

On the Elaris website, detailed information about their electric vehicle offerings can be found, including specifications, features, and customization options.

A comprehensive system for ordering and managing electric vehicles has been developed. The system includes a multilingual website with a car configurator, an automated ordering process, and a CRM with inventory and logistics management functions.

The entire process from ordering to delivery is tracked through backoffice processes, allowing for efficient order management and transparency in the delivery process.

Key Points:

Adapting the User Experience

Challenge: Dynamically tailor the ordering process to the type of customer.
Solution: A configurator was developed to personalize the order flow, communication, and pricing based on user inputs.

Business Process Automation

Challenge: Enhance the efficiency of internal operations.
Solution: Automated tools for documentation, task management, and order status tracking are implemented.

Inventory Management

Challenge: Track vehicles from production to delivery.
Solution: A CRM system was introduced for managing the production, transport, and storage of vehicles.

Features

1. Comprehensive Customer and Lead Management
Description: CRM maintains detailed records of all customers, enabling precise segmentation and communication.
Advantage: Improves efficiency in customer and lead handling.

2. Flexible Purchase Options
Description: The system supports purchasing private and business vehicles, full payment, leasing, and renting options.
Advantage: Provides adaptable payment options for various user needs.

3. Inventory and Delivery Tracking
Description: In addition to tracking inventory, the system monitors every step of delivery with clearly defined tasks for employees.
Advantage: Ensures transparent process management, reduces delays, and enables efficient delivery.

4. Employee Task Management
Description: The system creates tasks for employees with clearly defined priorities and deadlines.
Advantage: Enhances productivity and organization within the team.

5. Vehicle and Pricing Configuration
Description: The system allows configurable vehicle definitions and pricing based on market conditions.
Advantage: Enables flexible adaptation of the offering to meet customer needs.

Gallery

Results

By implementing this system, Elaris improved its business processes and user experience. The digitalization of key operations enabled greater growth and efficiency while offering more flexibility to meet diverse customer needs.

Improved User Experience
Customers can easily configure vehicles to meet their needs and track the order status transparently.
Increased Business Efficiency
Task automation and document generation reduced manual work and accelerated processes.
Comprehensive Customer and Lead Management
CRM enables detailed user segmentation and better management of their needs.
Flexibility in Purchasing
The system offers multiple options for buying, leasing, or renting vehicles, tailored to private and business users.
Efficient Inventory and Logistics Management
Tracking inventory and delivery steps improved organization and reduced errors.
Enhanced Internal Communication and Task Management
Tasks with priorities increased productivity and team coordination.
Scalability for Future Expansion
The system is ready for adaptation and expansion to new markets without requiring significant technical changes.