Allreal

An internal system for managing real estate sales that allows tracking of projects, properties, clients, and automates sales processes, task management, and sales statistics.

Technologies

Driving technology for leading brands
Genera CMS
Laravel
PHP

Client

Allreal is a company specializing in the development, realization, and management of real estate. Their holistic approach covers the entire real estate value chain—from acquisition, development, and realization to the management of existing properties. Their deep understanding of the construction industry and long-term perspective as owners of large buildings and sites make them an industry leader.

About Project

The system is designed for internal use, enabling employees to efficiently manage real estate projects, clients, and sales processes.

It includes features for automation, approval of critical steps by management, and real-time sales tracking.

In addition to optimizing workflows, the system provides a comprehensive view of transaction history and activities for full transparency and control.

Key Points:

Tracking Sales Process Steps and Documentation

Challenge: Lack of centralized tracking hindered sales flow monitoring and document review.
Solution: A centralized and transparent system tracks all sales steps, increasing efficiency and reducing administrative challenges.

Automated and Manual Task Management

Challenge: Balancing the flexibility of manual task creation with the efficiency of automation for various scenarios.
Solution: Both manual and automated tasks were developed simultaneously, allowing users to create specific tasks as needed while automating routine activities.

Activity Logs for Contracts, Properties, and Clients

Challenge: Lack of historical activity tracking hindered decision-making and analysis.
Solution: Detailed logs provide a complete history of activities, ensuring transparency in processes.

Features

1. Project Management
Description: Tracks all projects’ status, phases, and locations in real-time.
Benefit: Improves coordination and enables more efficient resource planning.

2. Property Categorization
Description: Clearly categorizes properties as residential or non-residential, with all relevant details.
Benefit: Enhances clarity and simplifies sales management for various property types.

3. CRM Functionalities for Clients
Description: Records all interactions with potential and existing clients, including interest levels, sales status, document generation, and tracking the sales process step by step.
Benefit: Simplifies client segmentation, automates documentation, enables transparent process tracking, and increases the likelihood of successful sales closures.

4. Sales Analytics and Reporting
Description: Generates sales reports and compares them with planned projections.
Benefit: Provides better market insights and allows for more precise adjustment of sales strategies.

5. Email Promotions for Interested Clients
Description: Targeted email campaigns.
Benefit: The system enables the grouping of clients for targeted email campaigns, ensuring effective promotion and increased client engagement.

Gallery

Results

With an innovative approach and a focus on practical solutions, the system has enhanced business operations, increased efficiency, and improved the ability to meet client needs.

  • Improved employee efficiency
    Automation of tasks and clear allocation of responsibilities allowed employees to focus on core sales aspects, reducing administrative workload.
  • Process transparency
    Detailed logs of all activities related to contracts, properties, and clients ensure complete visibility and facilitate easier review and analysis.
  • Optimized project management
    Centralized data tracking for projects and properties enabled better resource planning and more effective decision-making.
  • Enhanced client communication
    Integrated email functionality and document generation improved timely and targeted client communication.
  • Increased sales
    Personalized client approach, sales process tracking, and client segmentation resulted in more successful sales.
  • Aligned internal processes
    Tracking sales steps and management approval of key decisions ensured consistency and alignment with company strategies.
  • Advanced analytics and predictions
    Detailed reports and projections provided better market understanding and facilitated precise future planning.
  • Sustainable solutions
    Systematization of processes and centralized management reduced unnecessary paperwork and increased efficiency, contributing to sustainable operations.

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